{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SCARCITY

While a lot of high-end brand names drive exposure via social networks advertising and marketing, celebrity partnerships and style programs, Hermès which began as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its main products have not altered much in years; it does not have TikTok, and doesn't provide celeb